E-commerce Modernization · Wholesale-first · Cloud Infrastructure
Faster catalog. Intuitive UX. A backend clinics actually enjoy.
Rebuilt a legacy wholesale experience into a modern system: cleaner navigation, faster product discovery, and a rewired backend designed around clinic workflows— ordering, reordering, and account management with less friction.
Wholesale modernization · case study
Built for ordering speed, not browsing fatigue.
A calmer interface for clinics, and a backend structured for iteration instead of constant patchwork.
UX outcomes
Cleaner navigation
Faster reorder
Less friction
Backend outcomes
Cleaner data flows
RBAC permissions
Cloud-ready
What we delivered
Wholesale-first UX
Categories and flows designed around how clinics actually order: less searching, fewer dead ends, faster routes to the same recurring needs.
- • Clinic-first information architecture
- • Faster scanning + clearer product context
- • Reorder-friendly paths
Catalog performance
Optimized browsing and search behavior for high-SKU environments so discovery stays fast as inventory grows.
- • Faster discovery + filtering patterns
- • Reduced page-to-page friction
- • Structured for scale
Backend modernization
We rewired the backend foundation so the system becomes easier to operate, safer to extend, and simpler to measure.
Data model cleanup
Normalized product + clinic account structures to reduce edge cases and improve reliability.
Role-based access
Clinic users vs. admins with safer permissions and clearer operational control.
Observability-ready
Structured to measure search behavior, drop-offs, and conversion points for iteration.
Modern systems, calm UX, real operational structure.
If you have a legacy workflow that’s slowing down users, we rebuild it into something clean, fast, and maintainable.